When TRX entered the Dutch market, it consulted Stratilium for strategic advice. How does TRX reach the correct target demographics, and how should it setup a good online sales channel.
Together with TRX, Stratilium discussed how they wanted to enter the market. Aside, an analysis was made of the target demographics TRX wanted to serve. Using that as a basis, Stratilium provided advice outlining which target group could be reached through which channel.
The advice had a broad perspective, utilizing the lessons learned from the international TRX group.
Using the above analysis as a basis, an e-commerce platform has been developed on top of the market-leading Magento e-commerce suite. The design is based on the international style ensuring a strong brand image.
Stratilium’s consulting and software project management lead to a strong e-commerce presence which reaches the key demographics for TRX.
Tivoli Audio, well known from their iconic radio’s: the Tivoli Audio model one, has a large international target market. In Europe alone there are direct sales in 13 countries, in eight different languages. Marketing activities normally get pursued through high-level outlets such as het Parool, Lyd & Bilde and What Hifi. Besides that, Tivoli Audio has national web shops that sell directly to customers.
To utilize the diversity of the internet, and to generate more customers for the national webshops, Tivoli asked Stratilium to analyse and extend their online marketing activities.
Together with Tivoli, Stratilium analysed the diversity of the target markets and respective ton the strategic goals setup an adwords campaign. Weekly reporting provides a clear and detailed view in costs and revenues, and foremost the effectiveness of the campaigns. This allows for quick data-backed decision making.
The provided solution is a combination of:
- Search advertising: Google advertisements on Google result pages
- Display advertising: Banners in the Google display network
- Remarketing / Retargeting: Presenting advertisements to visitors who have accessed the tivoli website before
- Similar Audience targeting: Expanding the target customer base based on the profile of current visitors.
Tivoli audio reaches approximately two million visitors per week, are very well defined target group in 13 countries. Not only did the amount visitors that reach the Tivoli websites through advertisements increase, also the organic results increased.
Gurr Johns is an renowned independent art valuer and art advisory firm based in London. Till not too long ago, it’s services and strategy were completely focused on offline work. Gurr Johns asked Stratilium to help develop an online strategy and vision.
Gurr Johns services include:
- Assisting in the sales and acquisition of works of art and jewellery on behalf of clients.
- Valuation & Appraisal of Art and jewellery.
- Advisory on the sales and buying of works of art.
Gurr Johns celebrated its centenary in June 2014. Although the knowledge and experience of Gurr johns remained constantly high in the past one-hundred years, the world around Gurr Johns has not been as constant. Gurr Johns services are particularly offline, and any vision or strategy for moving this (in-part) online has been under developed. Gurr Johns approached Stratilium to develop this.
From a strategic perspective, Gurr johns has been analysed to understand how it can extend its customer base. The specialized knowledge and experience of Gurr Johns are communicated as clearly as possible by using different applications that the internet has to offer.
Using Stratilium’s in-house developed methodology, the acquisition activities and the reach of target customer groups of Gurr Johns are analysed. Next, the running online activities of Gurr Johns are mapped. By means of interviews within the organization, the expectations of an improved online strategy are measured. The investigation resulted in a detailed report that prescribes a vision and strategy, including concrete follow-up steps.
The solution offered by Stratilium is the reorganization of the online activities, designed in line with the corporate identity and quality of services provided by Gurr Johns. This includes “responsive design”, design which accounts for the variety of display sizes on devices used to access the online presence, including mobile phones and tablet. The new website now includes clear and concrete content, better accessibility and improved indexing and identification of content by search engines.
The delivered report is used as a basis for the digital strategy. The improved website, a result of a recommendation from the report, increased the visitor count structurally and with that the revenues. Digital communication is a now a central theme at the sales and marketing department. This results in publications in online journals and websites, which increases the brand awareness of Gurr Johns. Especially the search engine optimization of the new gurrjohns.com website has extended the customer base reached through Google.